Mission & Vision

The world is changing all around us. To continue to thrive as a business over the next years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2019 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for shale oil, Electricity, Wind, Solar & Education together with our bottling partners.
Our Mission

Al Qamer has drawn a road map for the achievement of its vision. We intend to partner with others to pool capacities and produce the targeted products in the most economical manner. These products will be consumed in the Jordanian market as import substitution, with surplus for export.  Al Qamer plans to rely on indigenous human resources to the maximum extent and limit non-Jordanian labor participation to minimum levels. 

Our Vision

Al Qamer is dedicated to participating in the efforts that would gradually shift Jordan away from almost total dependence on imported sources of energy in the form of fossil oil, gas, and finished electricity product from neighboring countries by utilizing indigenous sources of energy.  Namely, oil shale from which oil can be produced by retorting and electricity which can be generated by direct combustion, in addition to solar source from which electricity can be generated. 

Al Qamer also aims to exploit by-products of the above operations and any minerals of value encountered in the overburden of the oil shale start